If you’re struggling to get more attendees to your webinars you’re definitely not alone.
You’ve put all the hard work in: great speaker, great content – and then nobody shows up 😢
The obvious idea: listing your event on a webinar promotion site. The bad news upfront: there aren’t many that actually work and drive meaningful registrations.
Here are the five that are worth your time:
If you have some serious budget to invest, BrightTALK is the only webinar listing service on this list that can deliver.
It’s a hybrid webinar platform and B2B community and has built a strong audience of over 5 million professionals.
BrightTALK is not cheap so you’ll need a budget in the thousands to get started on the service. I’ve seen BrighTalk reliably drive hundreds of leads per webinar. Worth a shot if you have the money.
Eventbrite had to reinvent their business model when COVID-19 hit. The result is a robust listing service for online events that can help you drive additional webinar registrations.
For online events and webinars, getting found on Eventbrite relies heavily on what people put in the search box
Make sure you’re title and description are optimized to attract the right audience. Also, remember to mark your event as “free” for a chance to show up under that tab on the homepage.
While Youtube will only list live events streamed on its own platform under its “Live” tab it’s still a solid choice for promoting on-demand webinars.
Simply upload your recording to your Youtube channel. Just remember to give it a compelling evergreen title and description.
Unless you have an active Youtube channel the reach of your webinar will likely be quite limited and you won’t be able to see who watched.
That said, it’s not a big time investment and will give you a little added exosure.
If you have a strong presence on Facebook it’s worth it to add your webinar as a Facebook event.
Facebook is largely pay-to-play, meaning that your event will have limited visibility even to your own followers.
If you choose to run a Facebook promotion campaign I’d recommend you link to your actual webinar landing page instead of promoting the Facebook event.
Better ways to get attendees to your webinars
Feels a bit meager, right? You didn’t really hear me paint webinar listing sites in a glowing light 🤔
That’s because unless you pay for BrightTALK you are unlikely to see more than a handful of registrations from any of these sites.
To really drive more attendees to your webinars you really only have three choices:
- Email marketing
- Co-Marketing
- Facebook Ads
I explain how to leverage these three webinar promotion tactics here. Read that post now. The 5 minutes you’ll need will likely be a better investment than submitting your webinar to free listing services 🤷♂️
If you could do with some help promoting your event, how about you pick me as your virtual event consultant? I’d love to help 🤓
